Check Out Chapter 1 featuring Valerie Johnson, Founder and CEO of Big Feet Pajama Co.
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Starting From Scratch
Secrets From Twenty-One Ordinary People Who Made The Entrepreneurial Leap
By: Wes Moss
http://800ceoread.com/products/?ISBN=1419521063
Secrets From Twenty-One Ordinary People Who Made The Entrepreneurial Leap
By: Wes Moss
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Published: Nov 1, 2005 ISBN: 9781419521065 Format: Hardcover, 240pp Publisher: Kaplan Publishing Price: $22.00 |
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Book DescriptionIn 2004, Americans established more than one million small businesses. Many of these individuals had simply reached the "tipping point"-that moment when they fled the corporate world for the freedom and uncertainty of their own enterprises. In Starting from Scratch, dynamic author Wes Moss captures the passion, values, and inspiration that propel an individual from the corporate street to an entrepreneurial avenue.Moss interviewed an eclectic group of successful entrepreneurs, from 21 different industries and business concepts: salesman turned business owners, corporate managers turned housing developers, and teachers turned publishers. Examples also include grocery store owners, restaurateurs, video producers, mortgage brokers, art gallery proprietors, and landscapers, just to name a few. Vital statistics about each industry-the size, demographics, the ages of entrepreneurs entering the field, and their backgrounds-complement the unique voices and stories of thriving businesspeople, who at one point were stuck with mediocre incomes and now have average net worth between $5 and $20 million. These are not "billion dollar idea" stories or schemes to "make millions overnight," but rather believable stories about ordinary people who made a choice to work for themselves. Whether in early career or at midlife, budding entrepreneurs will gain insight and sound advice from wonderful mentors who have "been there" and "done that." Starting from Scratch provides readers with clear and concrete action steps, explaining how to turn an entrepreneurial dream into reality. Highlights readers will find answers to their biggest business questions:
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